The results of the Loyalty & CX Awards Russia 2024 have been announced
The list of winners based on the final voting is as follows:
• Grand Prix of the competition – Leader in the loyalty marketing market in Russia – Alfa-Bank (Loyalty program for entrepreneurs "Money on Top").
• Best loyalty program for financial institutions – Bank “Saint Petersburg” (Loyalty bonus program “Bright”).
• Best loyalty program for a telecommunications company – Gazprombank Mobile (Loyalty program “Be Together”).
• Best loyalty program for a grocery retailer – Retail ChainLenta (Program “Mini-Lenta”).
• Best loyalty program in the transportation sector – CDEK (Loyalty program).
• Best loyalty program in the service sector – CDEK (Loyalty program).
• Best loyalty program in the B2B segment – Award shared by Sberbank (Loyalty program for entrepreneurs “SberBusiness Thank You”) and Alfa-Bank (Loyalty program for entrepreneurs "Money on Top").
• Best mobile loyalty program – beeline (Loyalty program "Hives").
• Best short-term loyalty program – Alfa-Bank (Project "Alfa-Friday").
• Best co-branding loyalty program – Ingosstrakh (Project “INGO Ecosystem”).
• Best project for creating an emotional connection between the brand and the customer – Sberbank (Referral program “Everyone Wins”).
• Best project for fostering internal corporate loyalty – beeline (Calendar with employees).
• Best project for developing young employees – Media Instinct Group (Project "Open MI Internship Program").
• Best loyalty program using plastic cards – Bank “Saint Petersburg” (Loyalty bonus program “BRIGHT”).
• Payment card of the year – Gazprombank (Smart Gazprombank card).
• Best premium card – Alfa-Bank (Alfa Only).
• Best card for profitable purchases – Gazprombank (Smart Gazprombank card).
• Best card for purchases abroad – Gazprombank (UnionPay debit card from Gazprombank).
• Best co-brand (Bank - Grocery Retail) – Alfa-Bank (“Orange Card” from Alfa-Bank with increased cashback at Pyaterochka and Perekrestok).
• Best co-brand (Bank - Telecom) – Alfa-Bank (Alfa-Bank debit card and Beeline “1-5-25”).
• Best cashback program for banking products – Alfa-Bank (Loyalty program for entrepreneurs "Money on Top").
• Best loyalty program for salary clients – Alfa-Bank (Highest cashback, free cash withdrawals, transfers, and notifications: how salary clients live at Alfa-Bank).
• Award for effective use of social media in the loyalty program – Gemotest (SMM strategy for converting entertainment content into leads).
• Award for effective use of marketing communications systems – Gemotest (Special approach to email marketing in healthcare).
• Award for effective use of CRM in the loyalty program – Shared by Gazprombank Mobile (Loyalty program “Be Together”) and Pharmacy Network 36.6 and GORZDRAV supported by "GlowByte" (Project “Effective use of CRM in the loyalty program ‘Club of Healthy People 36.6’ and GORZDRAV”).
• Award for best rewards catalog – Alfa-Bank (Loyalty program for entrepreneurs “Money on Top”).
• Best advertising campaign promoting a loyalty program – Alfa-Bank (Loyalty program for entrepreneurs “Money on Top”).
• Best marketing campaign implemented within a loyalty program – Alfa-Bank (Advertising campaign “Super Cashback Wheel with Brickspacer Bear”).
• Start of the Year – Best new project in loyalty marketing – Sberbank (Award for entrepreneurs from Sber “Favorite Small Business”).
• Innovation of the Year – Technological breakthrough of the year in loyalty marketing – NSPK JSC (Loyalty program of NSPK JSC for users of SBP and holders of "Mir" cards).
Innovation of the Year in Personalized Marketing - Pharmacy Network 36.6 and Rubbles (Rubbles Customer Insight).
Technological Leader of the Year - beeline (Solution for processing loyalty programs and gamification Accelera).
Gamification of the Year – Best loyalty program using gaming techniques – shared by to beeline (Game "CyberQuiz" in the Beeline app and website) and Auchan Retail Chain (Game in the mobile app “Packing Suitcases”).
Eco Project of the Year - Retail Chain SELA (#selacares: caring for mothers, children, and nature).
Technological Platform for Connecting and Launching Promotions - NSPK JSC (Loyalty program of NSPK JSC for legal entities).
Best Foreign Loyalty Program (CEA Region) - Gemotest (“Gemotest Bonus” — a unified loyalty program of Gemotest for the Russian Federation and CIS countries).
Best Customer Experience in the Financial Sector – Alfa-Bank (Building a real super-service through additional investments in solving infrastructure customer problems).
Best Customer Experience in Telecom – beeline (Project "Common Balance").
Best Customer Experience in Grocery Retail - Retail Chain Lenta (Ecosystem-360 for improving customer experience).
Best Customer Experience in Non-Food Retail - Flocktory (Gaming mechanic “Wheel of Fortune” to support marketing activity on TV).
Best Customer Experience in the Transportation Sector - CDEK (Customer Support Department of CDEK).
Best Customer Experience in the Entertainment Industry - beeline (Games section in the Beeline app).
Best Customer Interaction with Brand - Alfa-Bank (Embedded finance from Alfa-Bank for partner integrations).
Best Multichannel Customer Experience – Retail Chain SELA (Project "OMNI").
Best User Experience - Alfa-Bank (How to get a loan secured by real estate as easily as a consumer loan. For the same amount, term, and rate as a mortgage).
Best Customer Experience Management Strategy - Alfa-Bank (Total Experience — automated feedback measurement from customers and employees).
Best Use of Feedback - Alfa-Bank (Automated process for capturing and addressing service deviations at each customer contact point with the bank in real-time — Alert VOC).
Best Claims Handling - CDEK (How to increase customer loyalty and company revenue through a contact center: CDEK's experience).
Best Project Using Digital Technologies - Gazprombank Auto Leasing (CDP Gazprombank Auto Leasing).
Personalization of the Year - Alfa-Bank (Alfa-Bank and Vkusno — i tochka: partnership focused on youth).
Best Customer Journey Map - Gazprombank Auto Leasing (CDP Gazprombank Auto Leasing).
Best Accounting Support Call Center - SberSolutions (Customer Care Center. Promptly, qualitatively, with care for beloved clients).
Call Center of the Year - beeline (beeline Rapid Response Group for combating fraud).
Solution of the Year - beeline (Solution for processing loyalty and gamification Accelera).
Vendor of the Year - beeline (Solution for processing loyalty and gamification Accelera).
Service of the Year - MegaFon (Project "Catch Up in 30").
CX Team of the Year - Alfa-Bank.
Marketer of the Year - Mikhriiniso Nigmatullina (Vista Print).