S350 CIS Loyalty & CX Club
Established in 2013 community of loyalty, customer experience, employee experience and service managers from CIS countries.
Welcome to the S350 CIS Loyalty & CX Club!

In an era where customer engagement is paramount, Russia & CIS countries stand out as a rapidly growing market for loyalty marketing, actively leveraging digital technologies to enhance consumer experiences. Our club is dedicated to connecting professionals who are passionate about loyalty marketing and customer experience (CX) across the region.

Local companies are at the forefront of this evolution, actively implementing innovative strategies and best practices in their loyalty and CX initiatives. By joining the S350 CIS Loyalty & CX Club, you will gain access to a vibrant community of experts eager to share insights, explore new trends, and collaborate on solutions that drive customer loyalty and satisfaction.

Together, let’s shape the future of loyalty marketing and customer experience in Russia and beyond!
Benefits of joining S350 CIS Loyalty & CX Club:

As a valued member of the Global Spectrum350 Community, you will unlock a wealth of opportunities designed to enhance your expertise and professional network:

Networking Opportunities: Build meaningful connections with industry leaders, visionaries, and experts in loyalty marketing and customer experience. These relationships can lead to fruitful collaborations and partnerships.

Knowledge Exchange: Participate in engaging discussions, webinars, and workshops that delve into essential topics such as loyalty program development, customer journey analysis, data-driven decision-making, and effective personalization strategies.

Exclusive Resources: Gain privileged access to a treasure trove of research, case studies, and industry reports that provide insights into the latest trends and successful practices in loyalty marketing.

Collaborative Initiatives: Join forces with fellow members on projects that tackle shared challenges in the industry. Work together to create impactful solutions that enhance customer experiences.
Mentorship Opportunities: Benefit from one-on-one mentorship from seasoned professionals who are eager to share their knowledge and insights, helping to cultivate the next generation of leaders in the field.

Certification Programs: Our certification programs are meticulously designed to elevate your skills and knowledge in loyalty marketing and customer experience. Through a blend of theoretical learning and practical applications, these programs equip you with the tools necessary to excel in a rapidly evolving landscape. Participants will engage in comprehensive coursework, hands-on projects, and assessments that ensure mastery of key concepts. Upon completion, you will receive a recognized certification that demonstrates your commitment to excellence and positions you as a leader in your field.

Join us in redefining the future of loyalty marketing and customer experience across Russia and the CIS countries. Together, we will foster an innovative community that drives results and enhances customer satisfaction across diverse industries.
Club Members
  • Vlad TREVES
    MD @ Spectrum350 (UAE) | Community Founder
  • Andrey GUBANOV
    Head of Loyalty & Client Division @ beeline (Russia) | Ambassador
  • Artem MONETKIN
    Director of Loyalty Program Development Division @ Alfa-Bank (Russia) | Expert
  • Diana VASNEVA
    Head of Corporate Loyalty Program Management, Product Stream Leader @ Alfa-Bank (Russia) | Expert
Coming Club Activities
Community events and partner projects
    The Global Loyalty & CX Awards'25
    The Global Cross-industry Competition of Products and Cases in a Field of Loyalty Marketing, CX & Service

    Entry deadline: January,10 2025
    Loyalty & CX Awards Russia'25
    National Cross-industry Competition of Products and Cases in a Field of Loyalty Marketing, CX & Service

    Entry deadline: July,18 2025
    Valued Partners of S350 CIS Loyalty & CX Club
    Thank you for your trust and support!
    Spectrum350 HQ Contacts:
    General Requests:
    James WILLIAMS
    Senior Community Manager
    jw@spectrum350.org
    Media Requests:
    Julia OSMONDE
    Head of PR
    jo@spectrum350.org