This year, 214 projects were submitted from 101 companies. 55 projects received the highest scores in their categories and became winners.
Here is the list of winners based on the final voting:
• Grand Prix of the competition (Jury's Choice) – Leader in the loyalty marketing market in Russia – NSPK JSC (Loyalty program for "Mir" cardholders).
• Grand Prix of the competition (Public Voting) - Leader in the loyalty marketing market in Russia – SberSpasibo (SberSpasibo program).
• Grand Prix of the competition – Most Customer-Centric Company in Russia – Coffeemania.
• Best Loyalty Program in Financial Sector – The award was shared by VTB Bank's loyalty program "Multibonus" for individuals (Transformation of VTB's loyalty program "Multibonus") and VTB's solution for businesses (Loyalty program for medium and small business clients "VTB Business League").
• Best Loyalty Program in Telecom Sector – The award was shared by Gazprombank Mobile (Loyalty program "Being Together") and beeline (Program "Appers and Hives"). The "Being Together" program, which allows subscribers to receive a discount on their subscription fee based on their activity using Gazprombank's card, has won this nomination for the third consecutive year.
• Best Loyalty Program in Food Retail – Retail Chain Magnit (Project "Stickers: instant-win promotion for customers of all Magnit formats").
• Best Loyalty Program in the B2B Segment – The award was shared by Gazprombank Autoleasing (Project "Fuel Loyalty Program for Clients" - a joint project of Gazprombank Autoleasing and Gazpromneft-Regional Sales) and Alfa-Bank (Loyalty program for entrepreneurs "Money on Top").
• Best Coalition Loyalty Program – X5 Club ("X5 Club" - updated loyalty program for retail chains and businesses of X5 Group).
• Best Mobile Loyalty Program – Retail Chain Magnit (Project "Enhancing the value of the virtual loyalty card for customers in the Magnit app: promotions and discounts").
• Best Collectible Loyalty Program – Retail Chain Pyaterochka (Promotion "Dinosaurs in Pyaterochka").
• Best Short-term Loyalty Program – beeline (Game "New Year Movement").
• Best Co-branding Loyalty Program – The award was shared by Gazprombank Mobile ("Fuel for Communication" – joint loyalty program of Gazprombank Mobile and Gazpromneft gas stations) and Ingosstrakh (Project "INGO Ecosystem").
• Best Project for Creating Emotional Connection Between Brand and Customer – Retail Chain Pyaterochka (Project "Community Centers").
• Best Employee Loyalty Program – Tutu.ru (Project "Employee Loyalty Program").
• Best Loyalty Program Using Plastic Cards – Bank "Saint Petersburg" (Bonus loyalty program "BRIGHT").
Here is the list of winners based on the final voting:
• Grand Prix of the competition (Jury's Choice) – Leader in the loyalty marketing market in Russia – NSPK JSC (Loyalty program for "Mir" cardholders).
• Grand Prix of the competition (Public Voting) - Leader in the loyalty marketing market in Russia – SberSpasibo (SberSpasibo program).
• Grand Prix of the competition – Most Customer-Centric Company in Russia – Coffeemania.
• Best Loyalty Program in Financial Sector – The award was shared by VTB Bank's loyalty program "Multibonus" for individuals (Transformation of VTB's loyalty program "Multibonus") and VTB's solution for businesses (Loyalty program for medium and small business clients "VTB Business League").
• Best Loyalty Program in Telecom Sector – The award was shared by Gazprombank Mobile (Loyalty program "Being Together") and beeline (Program "Appers and Hives"). The "Being Together" program, which allows subscribers to receive a discount on their subscription fee based on their activity using Gazprombank's card, has won this nomination for the third consecutive year.
• Best Loyalty Program in Food Retail – Retail Chain Magnit (Project "Stickers: instant-win promotion for customers of all Magnit formats").
• Best Loyalty Program in the B2B Segment – The award was shared by Gazprombank Autoleasing (Project "Fuel Loyalty Program for Clients" - a joint project of Gazprombank Autoleasing and Gazpromneft-Regional Sales) and Alfa-Bank (Loyalty program for entrepreneurs "Money on Top").
• Best Coalition Loyalty Program – X5 Club ("X5 Club" - updated loyalty program for retail chains and businesses of X5 Group).
• Best Mobile Loyalty Program – Retail Chain Magnit (Project "Enhancing the value of the virtual loyalty card for customers in the Magnit app: promotions and discounts").
• Best Collectible Loyalty Program – Retail Chain Pyaterochka (Promotion "Dinosaurs in Pyaterochka").
• Best Short-term Loyalty Program – beeline (Game "New Year Movement").
• Best Co-branding Loyalty Program – The award was shared by Gazprombank Mobile ("Fuel for Communication" – joint loyalty program of Gazprombank Mobile and Gazpromneft gas stations) and Ingosstrakh (Project "INGO Ecosystem").
• Best Project for Creating Emotional Connection Between Brand and Customer – Retail Chain Pyaterochka (Project "Community Centers").
• Best Employee Loyalty Program – Tutu.ru (Project "Employee Loyalty Program").
• Best Loyalty Program Using Plastic Cards – Bank "Saint Petersburg" (Bonus loyalty program "BRIGHT").
• Payment Card of the Year – The award was shared by Gazprombank (UnionPay Debit Card from Gazprombank) and VTB (Virtual Business Card "Mir" from VTB).
• Best Travel Card – Gazprombank (UnionPay Debit Card from Gazprombank).
• Best Card for International Purchases – Gazprombank (UnionPay Debit Card from Gazprombank).
• Best Cashback Program for Banking Products – The award was shared by Multibonus (Project “Transformation of VTB's Loyalty Program 'Multibonus'”) and SberSpasibo (Loyalty Program “SberSpasibo”).
• Award for Effective Use of Social Media in Loyalty Programs – SberSpasibo (Project “Telegram Channel for the Loyalty Program 'SberSpasibo'”).
• Award for Effective Use of CRM in Loyalty Programs – Pharmacy Chain 36.6 and GORZDRAV with support from “GlowByte” (Project “Effective Use of CRM in the Loyalty Program 'Club of Healthy People 36.6' and GORZDRAV”).
• Award for Effective Use of Marketing Communication Systems – PSB (Project “Analytical CRM Platform 'PSB Communication Center'”).
• Award for Best Rewards Catalog – Alfa-Bank (Project “Loyalty Program for Entrepreneurs 'Money on Top'”).
• Best Advertising Campaign Promoting a Loyalty Program – beeline (Promotion of beeline's game “Rock, Paper, Scissors” – a special project in Minecraft).
• Best Marketing Campaign Implemented within a Loyalty Program – Gemotest Laboratory (Promotion “Gemotest Country”).
• Best Project for HR Automation / Corporate Loyalty – Tutu.ru (Employee Loyalty Program).
• Best Project for Building Internal Corporate Loyalty – The award was shared by BetBoom (Project “Motivational Program for Employees of BetBoom's Ground Network Clubs – 'The Best on Earth'”) and beeline (Project “30 Years of beeline”).
• Startup of the Year – Best New Project in Loyalty Marketing – JSC “NSPK” (Loyalty Program for 'Mir' Cardholders).
• Innovation of the Year – Technological Breakthrough in Loyalty Marketing – X5 Club (“X5 Club” - updated loyalty program for retail chains and businesses of X5 Group).
• Gamification of the Year – Best Loyalty Program Using Gaming Techniques – The award was shared by beeline (Project “Beeline Gaming Section”), Retail Chain Auchan (Project “Use of Gamification in the Auchan Loyalty Program Mobile App”), and SberSpasibo (Project “'Catch Me on a Word' – Linguistic Puzzle Game”).
• Best Customer Experience in the Financial Sector – PSB (Project “Unified Credit Limit”).
• Best Customer Experience in B2B – The award was shared by SberSolutions (Service “My Accounting Outsourcing”) and Gazpromneft-Regional Sales (Project “Quality Guarantee Sign 'Gazprom Neft'”).
• Best Customer Experience in Telecom – Tele 2 Russia (Project “Loyalty Program 'More'”).
• Best Travel Card – Gazprombank (UnionPay Debit Card from Gazprombank).
• Best Card for International Purchases – Gazprombank (UnionPay Debit Card from Gazprombank).
• Best Cashback Program for Banking Products – The award was shared by Multibonus (Project “Transformation of VTB's Loyalty Program 'Multibonus'”) and SberSpasibo (Loyalty Program “SberSpasibo”).
• Award for Effective Use of Social Media in Loyalty Programs – SberSpasibo (Project “Telegram Channel for the Loyalty Program 'SberSpasibo'”).
• Award for Effective Use of CRM in Loyalty Programs – Pharmacy Chain 36.6 and GORZDRAV with support from “GlowByte” (Project “Effective Use of CRM in the Loyalty Program 'Club of Healthy People 36.6' and GORZDRAV”).
• Award for Effective Use of Marketing Communication Systems – PSB (Project “Analytical CRM Platform 'PSB Communication Center'”).
• Award for Best Rewards Catalog – Alfa-Bank (Project “Loyalty Program for Entrepreneurs 'Money on Top'”).
• Best Advertising Campaign Promoting a Loyalty Program – beeline (Promotion of beeline's game “Rock, Paper, Scissors” – a special project in Minecraft).
• Best Marketing Campaign Implemented within a Loyalty Program – Gemotest Laboratory (Promotion “Gemotest Country”).
• Best Project for HR Automation / Corporate Loyalty – Tutu.ru (Employee Loyalty Program).
• Best Project for Building Internal Corporate Loyalty – The award was shared by BetBoom (Project “Motivational Program for Employees of BetBoom's Ground Network Clubs – 'The Best on Earth'”) and beeline (Project “30 Years of beeline”).
• Startup of the Year – Best New Project in Loyalty Marketing – JSC “NSPK” (Loyalty Program for 'Mir' Cardholders).
• Innovation of the Year – Technological Breakthrough in Loyalty Marketing – X5 Club (“X5 Club” - updated loyalty program for retail chains and businesses of X5 Group).
• Gamification of the Year – Best Loyalty Program Using Gaming Techniques – The award was shared by beeline (Project “Beeline Gaming Section”), Retail Chain Auchan (Project “Use of Gamification in the Auchan Loyalty Program Mobile App”), and SberSpasibo (Project “'Catch Me on a Word' – Linguistic Puzzle Game”).
• Best Customer Experience in the Financial Sector – PSB (Project “Unified Credit Limit”).
• Best Customer Experience in B2B – The award was shared by SberSolutions (Service “My Accounting Outsourcing”) and Gazpromneft-Regional Sales (Project “Quality Guarantee Sign 'Gazprom Neft'”).
• Best Customer Experience in Telecom – Tele 2 Russia (Project “Loyalty Program 'More'”).
• Best Customer Experience in Interaction with the Manufacturer's Brand – Gazpromneft-Regional Sales (Project “Quality Guarantee Sign 'Gazprom Neft'”).
• Best Multichannel Customer Experience – Coffeemania (Project “#MYCOFFEEMANIA Loyalty Program”).
• Best Customer Experience Management Strategy – Gazpromneft-Regional Sales (Project “Quality Guarantee Sign 'Gazprom Neft'”).
• Measurable Changes – Ingosstrakh (Project “Implementation of a System for Collecting and Processing Customer Feedback to Change Processes”).
• CX Innovation of the Year – PSB (Video Banker Product – a software and hardware complex for remote customer service via video call).
• Solution of the Year – beeline (beeline and Accelera: Solution for Implementing Loyalty Program Processing and Gamification).
• Vendor of the Year – NORBIT, part of the LANIT Group (RightWay - marketing automation platform, managing loyalty programs and consumer behavior).
• Visionary of the Year – Dmitry Khasanov.
• Technological Visionary – Anton Alikov.
• Person of the Year in Loyalty Marketing – Nikita Prokhorov.
• Professional of the Year – Ksenia Manaeva (EGIS-RUS).
• Team of the Year – Bank "Saint Petersburg".
Sincerely congratulate the winners!
• Best Multichannel Customer Experience – Coffeemania (Project “#MYCOFFEEMANIA Loyalty Program”).
• Best Customer Experience Management Strategy – Gazpromneft-Regional Sales (Project “Quality Guarantee Sign 'Gazprom Neft'”).
• Measurable Changes – Ingosstrakh (Project “Implementation of a System for Collecting and Processing Customer Feedback to Change Processes”).
• CX Innovation of the Year – PSB (Video Banker Product – a software and hardware complex for remote customer service via video call).
• Solution of the Year – beeline (beeline and Accelera: Solution for Implementing Loyalty Program Processing and Gamification).
• Vendor of the Year – NORBIT, part of the LANIT Group (RightWay - marketing automation platform, managing loyalty programs and consumer behavior).
• Visionary of the Year – Dmitry Khasanov.
• Technological Visionary – Anton Alikov.
• Person of the Year in Loyalty Marketing – Nikita Prokhorov.
• Professional of the Year – Ksenia Manaeva (EGIS-RUS).
• Team of the Year – Bank "Saint Petersburg".
Sincerely congratulate the winners!
